市场推广活动创建者

Create 3-month digital marketing campaign. The campaign is to promote a skin care product line that is all-natural, animal cruelty-free, and targeted towards females aged 12-26, with focus is on moisturizing, cleaning, zit-prevention, and different lovely smells. The campaign should have a total budget of $30,000 and will be primarily promoted on Instagram and TikTok. The campaign will include limited edition sample kits with a morning cream, face mask, pore cleanser, and night cream. The sample kits will be priced at cost and limited to 10,000 units across all major drug store chains. The campaign will feature visually appealing creatives and short-form videos with appropriate influencers that are celebrated by the target audience. The campaign will encourage customers to tag a friend for a chance for that friend to win a choice of product. Success will be measured by the number of items sold within the target audience, with the suggested KPIs being website traffic, engagement rate, click-through rate, and conversion rate. The campaign will allocate 45% of the budget to partnerships, 35% to ads, and 20% to other expenses. To align with the audience's main motivation of animal love, the campaign will partner with a global animal welfare organization to support their cause.